Services – Media campaigns
Do you have a remarkable, spectacular, smashing product or service… that no one knows about?
A targeted media campaign can create awareness of, and demand for, your products/services where none existed.
Editorial coverage is one of the most powerful marketing tools – because it is objective, readers place a high degree of trust in the information (especially compared with advertising or promotional material).
On the flip side, unlike advertising, editorial exposure is not guaranteed. But a sustained campaign promoting a newsworthy story to the right audience will raise the profile of your brand, generating interest and enquiry.
Having built a reputation for providing valuable information in a professional manner, Connecting Images has expertise and key media contacts [print/broadcast/online] across a wide variety of sectors, including:
Home/lifestyle
Hospitality
Travel
Security
Architectural
IT
Business
Financial
We have an intrinsic understanding of what will be of interest to specific media.
Working in conjunction with you, we’ll design and implement a media campaign from go to woe, including:
- Determining target media
- Exploring newsworthy story angles
- Writing media release/s
- Photography (if required)
- Preparing and distributing media packs
- Media liaison – phone and email follow-up
- Monitoring and reporting the results (includes supplying copies)
Campaigns can be undertaken on a:
Project basis – this works best when promoting a particular product, service or event in the short-term (3-month campaign)
Media Retainer basis – this ongoing, longer-term approach is ideal if the campaign is designed to position a person within your organisation as an expert/thought leader, or raise the profile of your company to your target audience
To determine whether a media campaign will support your business objectives, contact Merilyn Newnham or Michele Eckersley.
We are committed to working in partnership with all our clients, and to delivering tailored services that fit your specific needs. So, to give new clients the opportunity to judge for themselves if we are the partner for them we offer a complimentary initial consultation. Interested? Then come and have a chat over coffee, all it will cost is a little of your time. Ph 03 9819 2566
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