Case Study – Ronson Gears Newsletter
'Classy' newsletter instrumental in selling Australian-made precision gears to Swiss watchmakers
We all know the reputation of Swiss watchmakers – nobody does it better.
So how exciting was the approach by a prominent Swiss company to our client, premium Australian gear manufacturer Ronson Gears, wanting to explore the possibility of local manufacture under licence!
The two companies had made contact at Hanover Messe, the world's leading showcase for industrial technology, in 2005. There had been no further contact until ASS AG contacted Ronson Gears two years later, requesting an audience and acknowledging that Ronson's regular newsletter Gear Whispers had kept the company on their radar.
Gear Whispers is a bi-annual publication, and has been produced by Connecting Images since 2004.
“This is just a short note to congratulate you on your latest newsletter Gear Whispers. Not only does it exude professionalism, but it also clearly illustrates good progress at Ronson Gears.”
Michael Smith, Regional Manager – Australasia, DORMA Australia
“You are putting out one really classy newsletter. Easy to pick up and read… not bulky, not boring, but very interesting and a want-to-read format. Good job!”
Wendy Young, Forest City Gear, Roscoe IL, USA
“We have watched your progress with interest since our first meeting, through the regular publication of Gear Whispers. Now we would like to speak about a possible collaboration or partnership.”
Pamela Schoen, ASS AG, Drive Technologies, Dudingen, Switzerland
How we make it easy for our client
Connecting Images manages the entire production of every Gear Whispers newsletter.
A comprehensive production schedule is prepared for each issue, and we contact our client well in advance of the deadline to discuss ideas and topics
Articles and items of interest are researched and written where required, and content supplied to us is edited and polished to make sure that the newsletter has a consistent voice and projects a consistent image.
We take care of design, artwork, prepress and printing, and then organise delivery of the finished job to the mailing house for international distribution.
Our client is, of course, involved in the approval process along the way, but our stringent quality control procedures and attention to detail mean that very little of his time is required for proofing and signoff.
"Connecting Images has streamlined the production of our newsletter to such a degree that now I really look forward to hearing from them to say the next issue is coming up."
Gavin New, Ronson Gears
Objectives
- Communicate regularly with 1000+ database
- Keep client relationships alive
- Keep Ronson Gears uppermost in the minds of existing and potential customers
Strategy
- Create consistent brand identity
- Provide reliable and interesting information
- Publish newsletter on a regular basis
Results (so far ...)
- Generation of new opportunities
- Positive feedback from key accounts
- Regular contact with existing and potential clients
So what could a classy newsletter achieve for you?
Call Cal Tod or Merilyn Newnham on 9819 2566 to find out.
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