Case Study – Heat Beads® blog
Building an online community of char grill BBQ enthusiasts fosters brand loyalty and keeps Heat Beads®top of mind
Ever alert to new opportunities, Connecting Images recommended to long-term client Heat Beads® that creating an online community would be a great way to develop strong customer relationships, organically increase sales and build brand loyalty.
The result was the launch of Sizzle, the Heat Beads® blog.
The steady growth of a valuable database of dedicated char grill BBQ subscribers has been most impressive.
With each edition of the Heat Beads® bi-monthly email newsletter (another Connecting Images initiative) opt-in subscriber numbers continue to increase significantly as a result of online competitions, giveaways, and encouraging existing subscribers to ‘forward to a friend’.
How we make it easy for our client
The Heat Beads® blog was conceived, executed and is now entirely maintained by Connecting Images as part of our overall retainer agreement.
We research, write and add relevant new content every week, incorporating considered keywords throughout the text to achieve a high ranking with Google searches.
All our client has to do is approve the content before it is posted!
The Heat Beads® website has now become a popular source for all things barbecuing, as well as a dynamic interactive environment that offers Heat Beads® customers a voice.
"We were initially a little sceptical about how a blog might work for a brand like Heat Beads®, but the advice we had from Connecting Images was spot on. They manage the whole thing for us and it's generating so much interest and the feedback has been so positive, we can really see the benefits of engaging directly with the user of our product. And it's fun!"
Nicole Brook, The Heat Beads Co.
Objectives
Position Heat Beads® as top of mind for all potential customers in the BBQ categoryRaise awareness of the char grilling process and benefitsFoster relationships with passionate barbecuersDrive traffic to the Head Beads® website
Strategy
- Define key words
- Research audience interests
- Communicate regularly with BBQ enthusiasts Analyse responses and evaluate strategy
Results
- Achieved a prominent rank on Google for ‘BBQ Ideas’ after only 6 months
- 50% increase in web traffic since the blog was introduced
So how could you benefit from a blog that drives traffic to your website?
Ring Cal Tod on 03 9819 2566 and find out.
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