An affair to remember
Event management can be a tricky business. While it can require months of thorough preparation, organisation and planning, this should not be a deterrent. A special event can be a fantastic, fun and very strategic way to celebrate a myriad of achievements such as a product launch, corporate entertainment or a new service.
If managed well, and incorporated as a cohesive part of your business marketing activity, special events also offer great opportunities to achieve powerful branding, positioning and strengthen relationships with your clients.
A special event can get the message out to a targeted group of customers, business partners, new business leads, and media contacts all at once.
It doesn’t have to be a lavish affair in order to be an affair to remember. Even a small event injected with creativity and professionalism can bring big results.
Some of the things you will need to remember for a truly memorable event include:
* A strong/catchy theme
* Updated or ‘clean’ invitee database (including key media contacts and dignitaries if appropriate)
* Guest speakers
* Designing and distributing invitations
* Mail out
* Managing RSVPs - follow up.
* Venue coordination and liaison - make sure the venue is very clear about your expectations!
* Signage and decorations
* Speech writing and MC
* On-the-day greeting and registration
* Event photography and video coverage. (Make sure lighting is appropriate)
* Entertainment
* Catering and beverages
* Media and marketing campaign to leverage your commitment
Connecting Images has much experience in creating and promoting a wide range of events. To discuss the possibilities contact either Merilyn or Cal on (03) 9819 2566.