scoop theme

‘Design’ category archive

The new face of your business: its website

Tuesday, November 11th, 2008

As mentioned earlier last month, it is becoming more economically viable for a business to create or re-develop a website. As your website is more than likely to be the first point of contact most potential clients will have with your business, it is so important that it makes a good first impression. It is important also that your website represents the values and direction of your business, for now and into the future.

We recently partnered with Heat Beads® to redesign their website, www.heatbeads.com.au. The goals included creating a better user experience, allowing visitors to the website to find what they want – quickly – and for the site to be an appropriate reflection of the market leader in solid BBQ fuel. This was achieved with a clean design, succinct copy and ‘fresh’ images all working hard to reflect the BBQ Culture of the Heat Beads® Company and its community.

We specialise in creating websites that are search engine friendly and contain effective sales and marketing content. To find out more, give Cal Tod a call on (03) 9819 2566.

Cataloguing your success

Wednesday, October 29th, 2008

As with many publications today, there are two main ways catalogues can be distributed – through traditional mail and online. Whatever your distribution preference, we are experienced in creating catalogues that clearly communicate how your product will benefit your potential customers, rather than just listing the product’s features and details.

Catalogues have traditionally had great potential to end up in the recycling bin. However, producing a professional looking and accurate catalogue with sharp, striking images and persuasive copy that speaks to the reader, can leave your customers feeling inspired.

The Connecting Images team produces award-winning catalogues through:
* Photography (individual product shots and/or lifestyle images)
* Copywriting
* Graphic design
* Print management
* Project management (catalogues usually come with tight deadlines!)

Ready to support your sales team with a catalogue of your very own? Contact Cal Tod at Connecting Images on (03) 9819 2566.