Like most things, marketing isn’t an exact science. Research and strategy are certainly required to develop a strong marketing campaign. Furthermore, testing and measuring specific tactics is the way to go.

Continual testing of new tactics or variations of existing marketing strategies is important for any business. It allows the business to remain fresh and current and achieve its marketing and communications objectives.

It is also important to track the effectiveness of these marketing efforts. This will continually reshape your future marketing activities into those that will be most successful for your business.

This can be achieved by tracking the incremental costs and revenue from the promotions, in order to calculate the return on investment (ROI). Knowing the ROI of a marketing activity makes it easy to evaluate each promotion’s success to determine whether to drop, tweak, continue or expand it.

Want to know more on refreshing or expanding your existing marketing activities in order to attract new and better business? Give Merilyn or Cal a call on (03) 9819 2566.

Does it seem as though every 16 year old you know has more knowledge about tweating, writing on walls, updating their statuses, tagging their friends in images and uploading their latest pics to Flickr, than you ever will?

Although there has been much discussion in recent times on how Facebook, You Tube and other more familiar social media outlets can assist and at times hinder your businesses communications and reputation, Twitter is the latest craze to sweep the net and it can also be utilised as a business communication application.

An Australian software-as-a-service company, Cleartext recently utilised Twitter to take advantage of the unreliability of a competitor and attempt to attract new business.

As with anything, the use of Twitter by your employees on behalf of your business requires guidelines and having a policy specifically on conduct during use of social media is a particularly important step in embracing this new technology. Telstra has recently developed such a policy.

Lost amongst the jungle of tech talk? Connecting Images can assist you in understanding and utilising social media as a business application. Give Cal or Merilyn a call (03) 9819 2566.

Strong brands aren’t necessarily remembered for the products it sells, but the emotional connection consumers have to the brand itself.

A recent study from Millward Brown ‘The Brandz Top 100 Most Valuable Global Brands Ranking’ has reinforced this, stating:

“As you look through the list of the top 100 brands, you’ll see names that you recognize, names that evoke an emotional connection…These responses to  brand draw customers, drive investment, and help assure long-term corporate stability.”

Once established, a strong brand creates a competitive advantage, allowing it to “[command] a price premium and decrease the cost of entry into new markets and categories. They reduce business risk and help attract and retain talented staff.”

So now you know why you want your brand to be the best it can be (maybe even make the top 100 one day!). How do you get there?

Connecting Images can assist you with an integrated communications campaign that will ensure your brand resonates for your customer and evokes an emotional response. Call (03) 9819 2566 to arrange to come in for a coffee and a chat.

Creating, re-branding or refreshing a business’ image can be at times, a stressful and complicated process. Read some of our previous posts to find out what makes a brand iconic and how to create an effective corporate identity for your business.

When re-branding, our clients often ask us which colours will best suit their websites. For this very reason, we have added a full colour chart to the website to assist our clients is selecting web safe colours that are consistent with your businesses’ image.

If you are struggling with the complexities of projected and reflected light, RGB, Hexadecimal, CMYK or spot (Pantone® PMS) colours we’re always willing to assist. Whether it be with our expertise or simply by making our colour guides available to clients, we’ll help you make sense of colour.