As with many publications today, there are two main ways catalogues can be distributed – through traditional mail and online. Whatever your distribution preference, we are experienced in creating catalogues that clearly communicate how your product will benefit your potential customers, rather than just listing the product’s features and details.

Catalogues have traditionally had great potential to end up in the recycling bin. However, producing a professional looking and accurate catalogue with sharp, striking images and persuasive copy that speaks to the reader, can leave your customers feeling inspired.

The Connecting Images team produces award-winning catalogues through:
* Photography (individual product shots and/or lifestyle images)
* Copywriting
* Graphic design
* Print management
* Project management (catalogues usually come with tight deadlines!)

Ready to support your sales team with a catalogue of your very own? Contact Cal Tod at Connecting Images on (03) 9819 2566.

Projecting an accurate image through your corporate identity and branding is essential; as this is often the first contact a prospective client or customer has with your organisation first impressions can be the only one that counts!

As you probably know, corporate identity is not just about placing a piece of clip art on everything from your letterheads and invoices to your power point templates. The philosophy, culture and your offering all need to be integrated into this important visual representation of who your business is and what it does. While it is a creative process, it certainly doesn’t have to be difficult and can indeed be an enjoyable journey of discovery.

A corporate identity should be:

* Consistent - To avoid confusion and to convey a sense of stability and reliability in your product or service it is important to convey a consistent corporate identity.

* Indicative – A corporate identity should reflect your organisation’s values, the direction you are headed in and the products or services you offer.

Through conveying a consistent corporate identity you can begin to build a recognisable brand, and instil confidence that your organisation will deliver what it promises to its clients or customers. A strong brand breeds loyalty, goodwill and trust, making selling easier, faster and cheaper.

Whether looking to refresh or overhaul an existing brand, or launching a totally new idea, Connecting Images will distil your message into a meaningful, memorable, distinctive symbol.

For more information, contact Merilyn or Cal on (03) 9819 2566.

Event management can be a tricky business. While it can require months of thorough preparation, organisation and planning, this should not be a deterrent. A special event can be a fantastic, fun and very strategic way to celebrate a myriad of achievements such as a product launch, corporate entertainment or a new service.

If managed well, and incorporated as a cohesive part of your business marketing activity, special events also offer great opportunities to achieve powerful branding, positioning and strengthen relationships with your clients.

A special event can get the message out to a targeted group of customers, business partners, new business leads, and media contacts all at once.

It doesn’t have to be a lavish affair in order to be an affair to remember. Even a small event injected with creativity and professionalism can bring big results.

Some of the things you will need to remember for a truly memorable event include:

* A strong/catchy theme
* Updated or ‘clean’ invitee database (including key media contacts and dignitaries if appropriate)
* Guest speakers
* Designing and distributing invitations
* Mail out
* Managing RSVPs – follow up.
* Venue coordination and liaison – make sure the venue is very clear about your expectations!
* Signage and decorations
* Speech writing and MC
* On-the-day greeting and registration
* Event photography and video coverage. (Make sure lighting is appropriate)
* Entertainment
* Catering and beverages
* Media and marketing campaign to leverage your commitment

Connecting Images has much experience in creating and promoting a wide range of events. To discuss the possibilities contact either Merilyn or Cal on (03) 9819 2566.

As the web “matures” it is becoming more economically viable for business to produce effective websites – especially when the benefits of the levels of exposure the business should receive are considered.

However, as they say it is a jungle out there, and there are a wide variety of options and price tags attached when it comes to website development and re-development.

Even with low cost solutions, building a quality website that is easy to navigate, contains concise and persuasive copy, and most importantly has been designed for Search Engine Optimisation (SEO), which allows your website to be easily found by your target audiences on search engines such as Google, you’ll need the knowledge and expertise of a good developer with an understanding of marketing.

We thrive on building sites that drive traffic and engage users with brands. We recently partnered with Optalert to build their online presence and also create a secondary site for the founder to manage his intellectual property and research papers.

We recently launched EpworthSleepinessScale.com. The brief was to create a site with an academic, yet friendly feel to appeal to a diverse range of users including, corporations (pharmaceutical companies), governments and academics.

Connecting Images are experienced at website developments and re-developments and will be able to evaluate your business’ needs and simplify the tech talk to make it a pain free process. To find out more or discuss your business’ web needs, contact Cal on (03) 9819 2566.