The popularity of viewing videos over the Internet is a growing trend and shows no sign of slowing. Most businesses are only just catching on to this trend, and the benefits of streaming relevant video footage such as product demonstrations, from their website.

UsabilityOne has produced a research report on ‘how to best include video on the internet’. If it is implemented correctly ‘video has the potential to engage the Internet audience, whether that is to entertain, inform or sell products’ (p.4).

UsabilityOne provides tips on how to produce the most effective videos for Internet users. The top 3 are:

- Only provide short video clips - the attention span of Internet users are often minimal. If you have a lot to say, split your long videos into a few short and interesting sections.
- Embedding video within a webpage to enhance an article, rather than linking to a popup window was preferred by 61% of UsabilityOne’s survey respondents.
- If you employ similar video interfaces to those commonly used on YouTube for example, Internet users are far more likely to find watching your video an easy and satisfying experience.

At Connecting Images we help our clients stream effective video communications from their websites. For more information on how we can help your business, contact Cal on (03) 9819 2566.

Whilst YouTube can be useful for hours of mindless entertainment watching video clips on just about every topic imaginable, utilising video as a communications medium can have significant benefits for businesses.

We at Connecting Images have found clients who have instructional video on YouTube are pleasantly surprised when they check their view stats each month. This provides invaluable exposure of your business’ products or services and key messages to a potentially large audience. But remember you get what you pay for. If your footage warrants high quality streaming, consider paying for a hi definition full-screen streaming service like that provided by Vividas.

At Connecting Images we are experienced in utilising video communications, contact Merilyn or Cal on (03) 9819 2566 for more information.